new economic impact study conducted by the University of
Wisconsin-Oshkosh shows that EAA AirVenture Oshkosh brings an estimated
$110 million economic impact to Oshkosh-area counties each year. The
university's Center for Community Partnerships conducted the independent
study during last summer's event, surveying visitors from every U.S.
state and 15 other nations about their length of stay, daily spending,
overall impressions of the event and other demographic information.
The study indicates a direct economic
impact of $84 million, with $26 million in multiplier or
"ripple" effects in secondary spending and job creation. More
than 1,700 jobs were supported by last summer's event, which drew an
estimated attendance of 540,000 and more than 10,000 aircraft to the
region. AirVenture also generated nearly $39 million in labor income in
the region, which included Winnebago, Outagamie and Fond du Lac
A large majority of EAA AirVenture
visitors - 73 percent - come from outside Wisconsin, the study shows.
That means the economic impact is overwhelmingly "new money"
coming into the state, rather than dollars simply being moved within the
"This report reinforces the fact
that tourism in Oshkosh is a vital part of our community," said
Wendy Hielsberg, executive director of the Oshkosh Convention and
Visitors Bureau. "The economic scope of EAA AirVenture is so large
that it not only benefits Oshkosh, but the surrounding area as well. EAA
AirVenture earns Oshkosh a reputation as a destination."
Among the other findings:
- 77 percent of AirVenture attendees are
- Of the 721 listed exhibitors who
attend EAA AirVenture that were used in the survey, more than 70
percent of them do business on an international scale. Nine out of
10 were returning exhibitors;
- More than one-third of the visitors
had planned their trip to Oshkosh more than six months in advance;
- A significant number of AirVenture
attendees also include shopping, sightseeing and other Wisconsin
tourism activities as part of their trip;
- More than 90 percent of attendees
rated their AirVenture experience as "excellent" or
"Wisconsin is known worldwide as a
place that celebrates originality, and this event is an incredibly fine
example of that," said Kelli A. Trumble, Wisconsin's secretary of
tourism. "EAA AirVenture Oshkosh has become what it is today
because visionary organizers decided no idea was too big for Wisconsin,
and, thanks to that kind of thinking, we're all reaping great
Planning is already underway for EAA
AirVenture 2009, which takes place July 27-August 2 at Wittman Regional
Airport. This year's event will feature several major site upgrades for
attendees and exhibitors that will improve the AirVenture experience.